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A low standard online brochure software will break any creative electronic magazine. Actually, picking out a software provider is one of the most important considerations you’ll take when you produce digital publication. They do a lot more than simply guide you in formatting the content. Ease of operation is the main part you want in the software. If you can’t make the software work it doesn’t matter how great it is hyped to be! Make certain to dry run multiple packages before you pick a provider for your ebrochure. In creating a digital brochure you should also maintain awareness of the problems posed by spammers. Is there something placed to ensure security on your account? What about the content? Can individuals simply copy and paste your content or does the flash publishing software supplier have protection preventing such things? Is the content protected by your digital publishing software supplier from copy-pasting by readers? You’ll also want to consider the marketing plan to properly market your online magazine. Regardless of which model you use you should think about the role of non-traditional media and ad-handling. Contemporary marketing means considering search engine requirements when editing your content.

When you create digital publications, you’ll have to deal with former editions. Will your electronic brochure be generally available? The service provider providing hosting certainly makes the most sense if it’s going to be easily available. Summaries are great as publicity for the ebrochure.

Tech-support offered by your host is a large consideration. Do they offer merely emergency tech-support? What is response time like? Are there helpful how-tos available? These considerations might seem unimportant now, but in the event of an emergency, you’ll be glad you thought about this ahead of time.

Think when you pick out a magazine’s e-publishing package vendor. Search Bing, Yahoo or Google etc. with the terms “create online publication” to find further tips.

Filed by admin at 4:32 am under Geek Stuff Center, Hall Of Websters, University of Publishing
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Videos online are a good way to expose your organisation. There is no doubt that there are many other kinds of marketing strategies available from editorial writing to blogging, from public relations to podcasting. However, nothing says “cool, connection, and creative” like a video.

Increasingly organisations of different sizes are generating professional videos about their offerings. They’re not only adding them on their company websites, but They’re adding them to their own blogs. To gain international twenty-four-seven publicity, promotional videos are being added to a lot of video-sharing websites like that of YouTube & Kwego. And why not ? it?s economical, easy-to-do, and can have a vast impact, in a number of cases, on the traffic it brings to your businesses website.

There are a lot more reasons why Web videos are a tremendous way to promote your business.

Short format videos benefit from a far reaching circulation: Videos by their own nature are simple to “package” which means they are just right to fit into a selection of different distribution circulations. You can add them on your companies site or blog, on the other hand you can store them onto your computer machine and run them time after time at a selected event. You can add them to dozens & dozens of online video-sharing social sites. You can copy them onto DVDs and give them away or sell them. You can even distribute them via email.

Video commercials are an outstanding way to communicate. As our sophistication with technology evolves, so do the methods in which business like to interact with others. Most people are visually oriented meaning that is how they best understand and work with their world. This makes professional videos the best company strategy to communicate to today’s customers. If you are looking for a company that specialises in corporate video production in London then look no further than Vidify.

These are just one or two of the countless reasons why promotional videos might be a great way to advertise your firm’s products. Discover more about this topic to see how you could use your precious time, cash, & energy to speak with your target consumers in a original and attractive way.

Filed by admin at 1:30 pm under House Of Marketing, Universe Of Videos, University of Publishing
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Are you ready to express your life purpose through writing and being published but you find yourself stopped? Here are the next 3 pitfalls to watch out for and how to climb out of them.

3. TAKING YOUR WRITING PERSONALLY. Now, don’t confuse what you just read with the idea of making your writing personal, or using your personal experiences in your writing. Depending on what kind of writing you do, both can be very effective. The pitfall is when you mistake your writing for yourself, a common factor that has so many writers not be able to deal with rejection well. When you mistake your writing for yourself, every rejection letter or request for a revision feels like a personal insult. And boy, I’ve seen some writers with pretty thin skin and some editors who are masterful at making cutting remarks.

CLIMB OUT OF THIS PITFALL BY: first noticing when you are taking something personally. We all know what it feels like when we think someone is criticizing us. Use that feeling as a signal to make a switch to a more positive response. One way to make this switch is to think of every rejection or comment from an editor as the Universe coaching you in how to be a successful writer. Suddenly, what at first occurred as criticism, becomes constructive coaching.

4. NOT REALIZING THAT WRITING IS A BUSINESS. This can be difficult for a lot of people to learn, no matter what the profession. I had to learn it as a veterinarian, and relearn it as a writer. Luckily, I learned much faster the second time. If you expect someone to pay you money for your services, whatever that service is, then you’re in business. Therefore, it’s important to not only develop your technical skills as a writer, but to also develop your business skills. I’ve found that most writers are much better writers than they are business people. That’s why in my workshop, FROM SPARK TO FLAME: Fanning Your Passion and Ideas into Money-making Magazine Articles, the focus is on the business skill of how to market your writing effectively.

CLIMB OUT OF THIS PITFALL BY: investing at least equal learning time to developing your business skills as you do your writing skills. Seek out books, workshops, and courses that teach business skills such as time management, marketing, business planning, and accounting, to name a few.

5. TAKING YOUR WRITING CAREER TOO SERIOUSLY: Most writers who want to become professional writers do so because they love to write. But all too often, the fun and love of writing disappears under a cloud of “serious significance.” Invariably, when a naturally creative person starts taking life too seriously, their creativity suffers.

CLIMB OUT OF THIS PITFALL BY: lightening up for starters. As the recent best seller attests to, “Don’t sweat the small stuff, and it’s all small stuff.” I also encourage writers to always include in their writing schedule fun and recreational writing. If it ends up somewhere and brings in a few bucks, fine, but the point of such writing is to keep the fun in.

This report is one example of fun writing for me, which shouldn’t lessen its value to you. I simply enjoy passing along some of the pitfalls I’ve discovered (and fallen into from time to time) along my own writing path in the hopes they may be helpful to you.

The ideas in this article are from FROM SPARK TO FLAME - a proven, systematic process for fanning your ideas into money-making magazine ideas that make a difference.

Dr. Brad Swift founded Life On Purpose Institute in 1996 with the vision of creating a World On Purpose by assisting people like yourself to clarify their life purpose & live true to it. Determine how on or off purpose your life is with the fun & insightful Self Test at:
http://lifeonpurpose.com/_forms/self-test.php?source=ezart
Inspire yourself with a fr.ee subscription to Purposeful Pondering Ezine:
http://lifeonpurpose.com/index.php?dir=_ezines&task=view-ezines

Filed by admin at 8:04 pm under University of Publishing
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You know, when last November I told my husband “I am
going to write a book”, he laughed. What kind of a book
could a former music teacher possibly write? Especially
the one he is married to Who cares if she has a
computer degree!

I got all my smarts together and in 3 months completed my
first book on how to make a web site for newbies. My
husband was still laughing. He kept saying, “just show me
the money!” A week after I released my new book, I was
able to show him the money.

When my first order came in, I was jumping up and down
(after all, I was too a bit skeptical about making money
with this book). My first customer was very excited to be
the first one. “What do ya know! I am the first at
something!”, he said.

After that many more sales came in, but that first one was
absolutely unforgettable.The feeling of making something
on your own and having people like it and pay for it, is
absolutely incredible (sometimes I think it’s better than
sex!

It is August now. I have finished my 3rd book for
webmasters. I am still enjoying my sales (slow but steady)
and so far have made over $10,000 selling my books. I
know it is not a 6-figure income. It is not even enough to
quit my full-time job. But hey, it has only been 7 months
since I started my business and this figure is realistic. And
as they say in Russia, “the slower you go, the further you’ll
get!”

The scariest part is behind. What was the scariest part?
Making the first sale. The rest was easy! I have learned a
lot more about having a successful web site since I started
my business. It doesn’t take much. Only one thing:
consistence. Sounds simple? Yes, but not everyone has
the patience to keep going.

Personally, I don’t think I stopped even for a day to take
a break. Every day I do something to promote it -
exchange links with other webmasters, submit my site to
Search Engines, write an article, improve my web site,
place a classified ad… The list can go on and on. The point
is, if I can make money on the Web, anyone can. I know it
sounds like a cliche, but believe me: work DOES bring
money. Smart work brings a LOT of money. I’ll just have to
get a little smarter yet

I hope this letter inspired you as much as someone’s
newsletter inspired me once. Before I wrote my book, I
received a newsletter from someone. It started like this:

“Tomorrow my wife and I are moving into a new house. I
have finally been able to quit my job and devote all of my
time to my business… My wife is staying with our newborn
at home. Life is grand!”

About the Author

Milana Nastetskaya is a full-time web developer and the
author of 3 books: “Create Your First Business Web Site
in 10 days!”, “65 Instant Web Answers!” and “How To Install
and Troubleshoot CGI scripts”.
http://www.firstbusinesswebsite.com
http://www.instantwebanswers.com
http://www.installcgi.com

Filed by admin at 3:30 am under University of Publishing
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If you have a website, sooner or later you’ll get interested in
search engine optimisation. It’s the art (or is it a science?)
of tweaking your website copy and links, so your site ranks
higher in the search engines.

There are many professional search engine optimisation firms
(commonly known as SEOs) who will charge you substantial amounts
of money to improve your website’s rankings for certain search
terms.

It’s tempting to go down the SEO track, particularly when you
find your precious site languishing far, far down the rankings
on Google.

But one of the world’s top Web marketing experts, Ken Evoy, has
written a new report predicting the imminent demise of the SEO
industry - and recommending an alternative, more reliable method
of achieving a top search engine ranking.

Evoy argues search engines are getting smarter and smarter at
recognising sites that have been “SEO’d”.

The engines are constantly getting more sophisticated, to avoid
some of the unethical SEO practices being used to trick them
into giving a site a good ranking.

So SEO experts are on a continual treadmill to keep up.

Initially, SEO revolved mainly around keywords. Now, it seems to
centre around building inbound links to the site, to get a
higher ‘page rank’ on Google.

But Evoy believes website owners are wasting their time and
money by becoming too focused on either of these SEO techniques.

They would be better off, he argues, simply adding more and more
quality content to their websites, to provide visitors with what
they really want on the Web - information.

To quote Evoy: “Make your content so good that others will want
to link to you.”

He adds, a little honest push-start by a solid, simple inbound
link programme is a good idea but this doesn’t have to become an
all-consuming pre-occupation.

All you need are a few popular sites, in your market sector,
linking to you. There are several ways to achieve this,
including contacting the owners of sites you would like linking
to you, and asking if they want to exchange links.

Evoy’s company, Sitesell.com, has an excellent, free link
exchange service, which I have found very satisfactory for
gaining links to my own sites.

Once you have a few quality links to your site, that’s enough,
according to Evoy. From then on, concentrate on adding more and
more content to your site.

There is an important place for keywords on these new content
pages. It helps to focus each page on one or two keywords
(actually, it’s better to use key phrases, because these are
what Web searchers typically use) sprinkle these keywords and
phrases throughout your page.

You can find the best keywords by using a service called
Wordtracker. This is particularly useful because it saves you
from simply guessing which words and phrases people are
searching on, and gives you the actual search terms being used -
and how much competition there is for these terms.

I won’t go too much into keyword analysis here. Suffice it to
say, if you follow Evoy’s advice, you’ll focus mainly on writing
content-filled pages that are of genuine value to your
prospective customers or clients.

As the search engines see the content on your site continually
changing, they’ll return more often. They’ll spider new content
on your pages faster and faster. This is good news and helps
your search engine rankings.

The only downside of Evoy’s approach is that it does take time
and commitment to keep adding content to your website. It may
seem easier to pay an SEO expert.

But consider this. Even if you do achieve a good ranking in the
search engines through SEO, if a visitor arrives and finds
mediocre content, what’s the use. They’ll simply click away. For
most small businesses, with limited financial resources, the key
to getting your website noticed in the search engines is a slow,
steady approach of adding more and more pages with great,
relevant content for your marketplace.

Then you can forget about SEO and every other trick.

Focus on building content and everything else will take care of
itself.

Filed by admin at 1:24 am under University of Publishing
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Is there a proven method for attracting new clients, building your professional reputation, and boosting your bottom line? You bet! The key is identifying your special knowledge, then packaging it in book form. Capturing ideas on the printed page can catapult a speaker into overnight “celebrity” status. It gives you a reason to be newsto be noted and quoted.

Using a Book to Position Yourself and Create New Opportunities

Print has permanency. While producing audio and video programs makes sense, they have limited advantages. Books, on the other hand, can lead to fame and fortune.

The general public perceives authors as experts. When you’ve written a book, you are considered the authority. This positions you above the competition. It gives you more clout in the minds of your prospects. Not only does it lay the groundwork for getting more business, but several speakers tell us they command higher fees once they gain author status.

Many savvy speakers use a book as their calling card instead of a brochure. Brochures are tossed. Promotional kits also hit the round file. Books aren’t thrown away. Instead they are placed on bookshelves . . . where they may be readily retrieved whenever a need arises. Meanwhile, they serve as impressive reminders of who you are and your area of expertise.

Prestige, however, is only part of the payback. Books work superbly in conjunction with audio or video albums. You’ll sell more of these high-ticket products if you offer a book as a free gift.

Of course, your book is a wonderful passive income generator. Once it’s done and properly promoted, it earns money for you month after month and year after yearwhile you’re out on the road speaking or consulting. During tough times, this residual income can mean the difference between profit and loss, survival or extinction.

And if you’ve handled the publishing arrangements astutely, you can sell large quantities of your books to corporate and association clients and make a bundle of money. Organizations that have hired you as a speaker are already “sold” on you. Convincing them to purchase your book for internal training reinforcement is one option. Or they might buy your books as gifts for their customersor to use as a goodwill prospecting tool to attract new business. For a creative speaker, there is extensive life beyond back-of-the-room.

A book equals more bookings, more revenue, more exposure. It gives you a reason to be “news”to be noted and quoted and gain exposure not only for your writing, but also for your speaking. By packaging your knowledge between covers, you’ll have greater visibility, credibility, and profitability.

For many, self-publishing is indeed the “write” way to success. With this method, you invest in your own book, maintain complete control, and reap all the rewards. You can turn out a product in mere months. And it will generate profits for years to come.

© Copyright 2005 Marilyn Ross

Marilyn and Tom Ross are the coauthors of 13 books including the best-selling Complete Guide to Self-Publishing and the award-winning Jump Start Your Book Sales. Through phone consultations and ongoing coaching/mentoring, Marilyn empowers authors and self-publishers to realize their dreams. She can be reached at 719-395-8659 or Marilyn@MarilynRoss.com.

Visit http://www.SelfPublishingResources.com for free meaty information on writing, self-publishing, and book marketing strategies.

Filed by admin at 4:31 am under University of Publishing
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At one time or another, you are going to have to give a speech. Kids are pestered the most. They have to speak at school and church. Most adults are not required to speak as often as kids, but when they are asked to speak, they are given short notice and the request seems never to be expected. If you can’t squirm out of giving a speech you will need guidelines for giving the speech-so you never have to give another one.

First let’s try to squirm out of it.

Excuses to Not Give a Speech

Always keep one good excuse at hand. Then when someone asks you to speak, you will be ready. Try these:

1. When is that? (This gives you time to think.)

2. Oh, I would really like to speak, but I’d be paralyzed. I really can’t do it. No. Never.

3. Oh, this Sunday? Gee, I’d like to help you but I’ll be out of town that day. No, I won’t be back by then either. (This is great for retired people with recreational vehicles. They can leave town in a hurry. Yes, you can rent or borrow such a vehicle.)

4. What is the subject? Oh, I never speak on that subject. It brings up too many emotions. No. I won’t speak on that subject. Get someone else.

5. That subject would be better handled by Madeline. Yes. She should give that talk, not me. No never.

6. You know I was in the hospital with that tube down my throat and you want me to talk for twenty minutes. My doctor said, “No public speaking for six months.”

7. Oh, it’s been over six months since I was in the hospital. Oh, I’m sorry. He said, “twelve months.”

8. I’m just recovering from an illness. Give a big cough. I just don’t feel like giving a talk. Next week? No. Not even then.

9. Memorial Day? You know I’m a combat veteran and you want me to speak on Memorial Day? I just can’t do it. Hang your head at this point. If you can generate a tear or two, do it.

10. Give a talk? You bet! I’ve wanted to tell the Republican Women’s Club what I think of that moron they elected twice.

Despite all of your excuses, experienced talker grabbers will not let you off the hook. If you must speak, then here are some hints so that you will never have to speak again.

Things to Do While Speaking (So you don’t have to speak again.)

1. Stand before the group and stare at the ceiling. Don’t say anything for five minutes.

2. Start your talk with, “Duh!”

3. Stutter at the first of every sentence. Keep silent for two minutes and then stutter again. If you already stutter naturally, you will not have to practice this important move. Have someone go for a glass of water. Drink often.

4. Never end a sentence. Use “and a” to prevent this. Say “and a” as often as you can.

5. Pick your nose, cough, and hiccup. Pull out a large red cowboy handkerchief, blow your nose loudly, and spit in the handkerchief. Twitching is also good. Practice a cheek twitch until you get it down.

6. Keep opening and closing a large reference book. Make sure you have at least 10 large reference books to carry to the pulpit. This will make everyone think you are going to talk for three hours. They will go to sleep, so drop the books to the floor occasionally to wake them up.

7. Read the Gettysburg Address and tell your audience that your great-grandmother wrote it for Lincoln. If the audience laughs, look indignant and sit down with a pout on your face.

8. Take your glasses off and on continually. When they are off, squint at the audience.

9. Speak so softly that nobody can hear you. When they are all straining their ears, drop your books again. Then say, “Whoops!” as loud as you can.

10. On closing, say that you know that you were supposed to speak on “Reverence in Church” but that you hope they enjoyed your talk on “Was Paul Really an Apostle?” Conclude that Paul was an imposter that started his own church and that the name of your church should be changed from “The First Church of Paul the Apostle” to “The First Church of Paul the Imposter.”

Well, that should do it.

John T. Jones, Ph.D. (tjbooks@hotmail.com, a retired VP of R&D for Lenox China, is author of detective & western novels, nonfiction (business, scientific, engineering, humor), poetry, etc. Former editor of Ceramic Industry Magazine. He is Executive Representative of IWS sellers of Tyler Hicks wealth-success books and kits. He also sells TopFlight flagpoles. He calls himself “Taylor Jones, the hack writer.”

More info: http://www.tjbooks.com

Business web site: http://www.aaaflagpoles.com

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