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The extremely popular line of Bulgari-Diagono has been added with an exclusive model - the Diagono X-Pro. Earlier this year, Bulgari unveiled this watch at the BaselWorld 2010. And lots of people immediately made it a must-have item when they saw it at that show. I am sure, with this new model, the popularity of the Bulgari will be lifted to a new level.

I have to say, the Diagono X-Pro, with attractive looking, should be the most successful model in the collection. Not matter you compare it with the Bulgari Diagono Caliber 303 Chronograph that was also unveiled earlier this year or any other model in this collection, you will find that Diagono X-Pro stands out with much more fashionable and dynamic appearance. The two most important elements that contribute the great look of the watch should be the new designed bezel and the sporty rubber strap. And the watch does not have the large “BVLGARI” lettering found on most watches from this brand. Personally, I love the bezel most. It is nicely notched and is engraved with additional 24-hour scale that helps to provide the time reading in the third time zone. The time reading in the first and the second time zone are displayed on the main dial of the watch.

According to Bulgari watches, the Diagono X-Pro is powered by a Bvlgari Calibre 312. This column-wheel chronograph movement is basically a Valjoux 7750 base but added with a GMT module by La Joux-Perret Manufacture. Certified by COSC, the movement has a power reserve of 48 hours. Functions provided by this movement includes hours, minutes, small seconds, chronographs, the date and the GMT.

The 45mm case, composed of 104 individual parts, is a combo of four different materials- steel, DLC steel, titanium, and rubber.

One fan of this fantastic watch even says that: ” this is a watch you could have sex in as you will still look good with it on when you are naked.” In a word, this is a must-have a watch. If you do not have it, you will sure regret later. There are many other famous watch brands you can consider to choose, such as IWC, Tag Heuer, Cartier, Hublot watches and so on. What’s more, these replica watches in watchlux.com are high quality with affordable price. So why are you still waiting? Don’t miss it!

Filed by admin at 3:43 am under Best Jewelry, Hallmarks, Markets
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Some packaged goods could not thrive lacking strong labeling. The critical nature of labeling can sometimes be forgotten. All products must be packaged with a tag that differentiates the product and seems to meet the need of the buyer. A label tells a lot about the product. It also helps corporations and transporters follow with government and industry regulations and standards, and in some cases play an important part in automated tagging and transportation applications.

Labels are useful for product identification, name tags, advertisement, warnings, and other communication - but labels are also used to sell. As compelling graphics is blended with practical packaging the result can be fundamental brand development. Whether the label is made of paper, cloth, or polymer, it will typically be affixed to a container or article, although a label may also be printed directly on the container or article or fused into the packaging itself.

In mold labelling provides an quality alternative to conventional methods of labelling. An increasingly aggressive marketplace entails that the effective design of a products packaging is important relative to marketing and sales.There are many types of graphical purpose schemes available with in mold labeling. The greatest reward of in mold is plausibly found in its ability to reduce costs. Since the label serves as the integral part of the final product, the in mold process makes it inessential to user a secondary process for adding a label. There is no adhesive required which is added cost savings. The resulting label can resist chemicals and hold up for longer.

Innovation is a high priority for consumer packaged goods. Store brand labels have developed in potency recently and it is becoming more significant to differentiate. For many private labels the main idea is to convey the idea that it is just as good as the well established brand. The established brand is then incentived to make it more and more difficult for the store brands to copy their imagery. This must be done while not sacrificing excessive funds.

We hope that this is helpful and moves you toward your goals. This was developed to aid in describing modern improvements in the labeling industry. We write posts designed to assist dentists, doctors, advertisers, and atlanta property management companies - but also confer on nonprofit web strategy, and web maturation for associations.

Filed by admin at 1:17 pm under Ads + Plugs, Hallmarks
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Standing out at a Career Faire can make a difference in your job search. Career Fairs are starting to pick up, and a major job search company is running some nice ones, called Targeted Job Fairs. At a SF Bay Area Job Fair in January, 10 companies as showing up, and a major job search company has 82 career faires scheduled for this year across the United States.

How do you rise above the crowd at a Career Fair? The competition can be noteworthy, but you can help yourself stand out from the gang with early homework. At AA-Careers, we have a straight-forward step-by-step process to get ready. Plan to go? Here’s how to prepare:

First, investigate the organizations that are going and pick your objectives. Use the World Wide Web to research the organizations that are there before you even decide to go. Go to their internet sites and see if they have their job openings posted. Pick a limited number to go after, and get ready to spend an hour or more researching each one. It’s hard to do more than ten in a day, and three or four is a much more reasonable target. For each company, you want to know: recent news, key product lines, and exectuve names. Try to see if you know anyone at the target companies. You will end up with with a page or two of research for each company/job.

Second, if there are job openings on the web, read them to see what the hiring manager is looking for. Create a mapping of your achievements and skills to the requirements of the job. Make the language match. If the hiring organization calls customers "clients", your resume should do the same thing. The achievements should be written in the style of the hiring company.

Third, create a ‘short sales pitch’ for each potential company/position combination. Write down a ninety second ‘thumbnail’ that you can repeat out loud depicting why you are a special prospect for that position. You’ll use this in your resume and when you meet the company at the job booth.

Fourth, modify your resume for each job type. The objective on your resume should exactly match the job you’re aiming for. The executive summary should be a written form of your “mini sales pitch” for the job. Then choose the accomplishments and skills that most clearly match the job prerequisites. Especially at a Career Faire, the purpose of your resume is a sales tool for you – to get you on-site job interviews. It should be quick to see that you’re a fit based on your resume.

Fifth, dress and prepare as if you’re doing on-site interviews. Dress well and be well groomed. Don’t over do-it (this isn’t a date!) and don’t underdress (no jeans or t-shirts, no matter how much you paid for them). Avoid strong cologne or perfume.

Finally, practice your ‘mini-sales-pitch’. Collect your research and the resume for each position - bring a couple of copies for each – and put each in a understandably tagged folder. Keep them in a lightweight briefcase or folio.

Remember to smile, and good hunting!

Filed by admin at 1:25 am under Hallmarks, Markets, The Commercial Life
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Cementos Mexicanos, or known to the world as CEMEX California, is the result of the merger of two companies in 1931 - Cementos Hidalgo, which was founded in 1906; and Cementos Portland Monterrey, which started in 1920. After the merger, CEMEX California grew exponentially, particularly through the 1960s when it acquired several of Mexico’s cement plants. By the time the company went public in 1976, CEMEX also became Mexico’s largest cement corporation. CEMEX opened its doors to the international market and soon acquired international cement companies, including Venezuela’s VENCEMOS and several cement ventures in Spain, United States, Dominican Republic, Colombia, Costa Rica, and Panama. Soon after, CEMEX began its push towards the Asian and African market, buying out cement corporations in the Philippines, Indonesia, and Egypt. By 1996, CEMEX was the third largest cement company in the world. CEMEX’s business focus is not only limited to cement production but also includes construction supplies and aggregates. Lorenzo Zambrano has been serving as the chairman and chief executive officer of CEMEX since 1985 and has been the engineer of the company’s recent major acquisitions, including the $5.8 billion buyout of the London-based RMC Group in 2005 and US$12.8 billion proposal to purchase all of the outstanding shares of Rinker Group, Limited in 2007. From 2003 to present, CEMEX’s international facilities have been producing a total of 82 million tons of cement annually. The corporation’s current roster now numbers 25,000 employees. Branded as the world’s largest supplier of building materials, CEMEX currently maintains operations on four continents, parading with 66 cement plants, 2,000 ready-mix-concrete facilities, 400 quarry sites, 260 distribution centers and 80 marine terminals. CEMEX constantly seeks to improve the company; it is always looking for ways to develop better products, effective management systems, efficient quality control, and improvements in energy management strategy and information technology initiatives.

For more environmental information on environmental initiatives, visit the EDF Support site.

Filed by admin at 5:38 pm under Content Is King, Hallmarks, Markets
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Chachkas (sp)…Freebies…Giveaways. Through the years, promotional items have taken on many names…most not very complimentary. We’ve all been on the receiving end of promotional items, and typically our overall impression is synonymous with throw away, little or no value, worthless, not an essential business tool. If you’re on the giving end, certainly this is not the desired response. Time and money have been spent with the ultimate goal of promoting your product and raising awareness of your brand.

Let’s use a few other terms. This time I’ll pick words that are synonymous with business in the 21st Century. How about runaway competition; skeptical, hard to reach audiences; slow growth; and low price focus? This second set of terms should shed a new light on the use of promotional items as part of an overall branding strategy.

Before you can appreciate how promotional products and branding fit into the solution, let’s expand on the problem. There were more than 33,000 new product introductions in 2004. The more staggering point, more than half of consumers could not name a single product that was introduced. It’s estimated that all of us receive 5,000 messages a day. Think about all the email, voice mail, snail mail, and advertising you receive, not to mention product emblazoned pads and pens, and most people can see how cutting through the communication clutter requires far more effort today than in the past. Actually success is generated more through strategic thinking than just effort.

What can you do about this? First, decide on a brand. My definition of a brand is “the sum total of what makes your business or product unique in the marketplace”. Absolute uniqueness is almost impossible to achieve in today’s world. Even Ipod is not absolutely unique. But they do have relative uniqueness by introducing break through products that are easy-to-use and cool. Their success is based on the fact that everything they do revolves around this identity. The product design, consumer experience, advertising…promotional products…everything reinforces this very focused brand. As a result, you know exactly what they stand for and you want one.

The brand building process is not easy in today’s climate. You have to have an intense understanding of your customer and your competition. You need to be critically objective about your products or services. And, even if you are able to wade through all of this information and decide on a brand that has relative uniqueness, you must determine if it is important to your consumer, and stands out from your competition. And then, you still have one huge hurdle. Discipline.

There is so much temptation to stray. To set short range goals that are too short. To evaluate too soon and abandon strategies too quickly all in an effort to run a marketing sprint that is almost assured of failure. Today’s marketplace demands that you and your organization run the marathon. Decide on a brand and then focus every molecule of your organization on that brand. Build products and services that support it. Relentlessly communicate the same brand message in many different ways and different media.

And that brings us back to chachkas. Once the brand message is established, some basic rules of thumb apply to the actual selection/purchase of promotional items.
o Set a budget and stay within it. Factor in the cost of promotional items into your overall marketing budget.

o Determine the purpose of the promotional products. Promotional products are often used to announce a new product or service; entice a prospective client to make a purchase; thank a customer; improve employee morale and to remind tradeshow attendees of your product or service.
o Once your purpose is defined, develop a program rather than a once and done project. For instance, distribute a series of products to potential attendees at a trade show. Each product can convey a different message enticing the prospect to attend your booth.
o Determine where or how it will be distributed.
o Buy enough, but not too much. Promotional products purchased for one purpose may not suit all needs.

Most important to remember is to develop a program of handouts that reinforce your uniqueness instead of giving away a pen with your logo on it that has little connection to your brand or message. By distributing a series of items your message will have greater impact and memorability. The items should make it easy for your target market to remember your brand, not just jot down their grocery lists.

Follow these simple guidelines and you can change the terms Chochkas (sp)… …Freebies…and Giveaways…into Brand Communicators…Results Generators…or Clutter Busters.

Barry Carbaugh is president of Barry Group, Inc. a strategic communications firm specializing in strategies for competitive differentiation and attitude and behavior change. The agency provides clients with branding strategy development, national, regional and local media planning and buying, creative development for print, broadcast, outdoor, interactive and collateral materials and comprehensive public relations planning. Agency clients include: Kinsley Construction, York County Convention and Visitors Bureau, New York Alliance Against Insurance Fraud among others.

Filed by admin at 5:44 pm under Hallmarks
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As a franchisor often one will be presented with relatively simple transactions, which on paper have significance but in reality will not change the franchise relationship between the franchisor and the franchisee. Even so such changes could be significant down the road. For instance, take the assignment of the franchise agreement, which is transferred into a newly formed corporation or LLC. A franchisee may do this, to limit its liability, for tax purposes or other legal reasons.

A franchisor must consider how this will effect his operations in dealing with the franchisee and making sure that the new corporation as the same partners and legal entities behind it, because a franchisee might be bringing in monies from a competitor, someone who has not signed the franchise agreement and is not bound by its stipulations or they might be trying to dodge tax laws, and thus jeopardizing the company brand-name if something wrong. It is for this reason that I modified our clauses in our franchise agreement regarding assignments of the franchise agreement to a corporation or LLC. Below is the clause that I came up with for our company;

5.3 Assignment to Corporation or Limited Liability Company

If Franchisee is a partnership or individual and hereafter desires to conduct the Franchised Business in an incorporated or limited liability company form, Franchisor will not unreasonably withhold its consent to the transfer of this Agreement and Franchisee’s interest herein to any corporation or limited liability company formed for that purpose; provided that Franchisee and such corporation or company must, prior to such transfer, satisfy such reasonable requirements as Franchisor shall impose, which may include, without limitation, the following:

(a) Franchisee or its partners will at all times be the record and/or beneficial owner of, and will have, by law or by written agreement satisfactory to Franchisor, voting control of, not less than fifty-one percent (51%) of the issued and outstanding shares or membership interests of each class of the capital stock or membership interests of such corporation or company;

(b) No other person or entity, except members of Franchisee’s or its partners’ respective immediate families or trusts for the benefit of such family members, may own or have any right to acquire any capital stock, membership interests or other securities of such corporation or company;

(c) The form and content of the articles or certificate of incorporation, organization or formation of such corporation or company and by-laws of any such corporation or operating agreement of any such company must contain provisions enforceable under applicable law restricting the issuance and transfer of capital stock, membership interests or securities of the corporation or company to such extent as Franchisor shall reasonably require;

(d) Franchisor must have been furnished in writing the names and address of all existing or prospective shareholders or members of the corporation or company and Franchisee or its partners and (if requested by Franchisor) each such shareholder or member, or prospective shareholder or member, must have guaranteed in writing (in form and substance satisfactory to Franchisor) the performance by the corporation or company of the obligations of the Franchisee under this Agreement; and

(e) Each shareholder or member must have executed and delivered to Franchisor a
non-competition covenant in form and substance satisfactory to Franchisor, containing the covenants not to compete required by Section 3.20.3 hereof. After assignment of this Agreement to a corporation or limited liability company as above provided, or, if Franchisee is a corporation or limited liability company at the date of this Agreement, the sale, transfer, assignment or encumbrance or change in rights of any class or series of capital stock, membership interests or other securities of such corporation or company, whether by operation of law or otherwise, will be deemed a sale by Franchisee or (if a partnership) its partners or its or their interest(s) in this Agreement and will in all respects be subject to the limitations set forth in this Section 5 on the sale of Franchisee’s interests in this Agreement. Any merger, consolidation or reorganization by any corporation or limited liability company having an interest in this Agreement will be deemed a sale of such interest and, unless the prior written consent of Franchisor has been obtained, will constitute a material breach hereof.

— — — — —

It is interesting how something so simple can become so problematic. It is for this reason that I suggest that you consult an experienced and knowledgeable franchisee attorney and ask them how such a clause would best fit your franchise in company. I hope you will consider this in 2006.

“Lance Winslow” - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/

Filed by admin at 2:41 pm under Hallmarks
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Here’s how to get a blank look from most business owners, managers and branding, marketing executives. Ask them, “What’s your marketing plan?”

You’ll likely get an answer like this: “Well, I don’t really have one of those exactly, but I am doing some corporate branding, direct mail, updating my web site and considering search engine optimization.”

Fact is, just the thought of a “marketing plan” overwhelms many. Mention of projections, studies, demographics and segmentation are returned with blank spacey stares.

Nevertheless, you shouldn’t let the idea of a marketing plan scare you. Think of it, rather, as a marketing recipea mix of ingredients you pull together to create a fabulously tasty result like increased sales, better profits or more market share.

But before you start-throwing ingredients together like a cook gone wild, brainstorm ideas of what you’d like to eventually make with the recipe and educate yourself on the characteristics of the ingredients you might usewhat will each bring to the final product?

And you know what’s cool? After you find a marketing recipe that proves successful, you can use it again and againjust like any recipe.

I have numerous marketing recipes in my repertoire. I’ve got them for networking, getting speaking engagements, adding names to my e-newsletter list, creating a successful online sales letter and for following up with prospects and turning them into clients over the phone.

None of these recipes were especially brilliant. They were simply the results of brainstorming, research and testing. Many came from others, which is one of the best sources for winning marketing recipes. All I did was add my own twist to make it fit my business and market.

I continually tested and tweaked my recipes until I finally came up with something I liked…and that a few of my peers liked. Now, I have an arsenal of marketing techniques ready to tackle any marketing problem I may have. Here’s a look at how I put everything together:

Marketing Activity: What action will you take to accomplish an objective? Focus on one per recipe, such as networking, speaking or search engine optimization.

Purpose: What’s your goal for this marketing activity? What’s the perfect outcome?

Intended results: What do you want to happen as a result of accomplishing your goal?

Target market: Who is it and how can you best get their attention?

Plan: What tactics does your research show will work? What ingredients are needed and how will they best work in?

Message/Attention: What’s your key message? It must be attention-grabbing and memorable.

Marketing materials: Do you need a web page or a printed piece? Perhaps a combination…

Main activity: What is the main line of communication, and how can you best use it to reach your prospect?

Offer and Call to Action: How will you ask them to take action? What can you say or write that is compelling enough?

Follow-up: How will you get back in touch? Whatever you do, don’t forget to do this…it’s what separates marketing from selling.

Time: Give yourself deadlines, and carefully place them in your calendar so you can realistically accomplish them.

If getting results from your marketing is truly important to you, you need to have a recipe like this. Just start with one ingredient and take it slow. Before you know it, you’ll be cooking up a feast of new business wins.

Scott White is President of Brand Identity Guru a leading Corporate Branding and Branding Research firm in Boston, MA

Brand Identity Guru specializes in creating corporate and product brands that increase sales, market share, customer loyalty, and brand valuation.

This Article may be freely copied as long as it is not modified and this resource box accompanies the article, together with working hyperlinks.

Filed by admin at 2:03 am under Hallmarks
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Product naming is a key aspect of branding. The name you ultimately choose will reflect who you are, your company’s personality and vision. But more importantly, it must unforgettably embody the promise of your product’s main benefit to your potential customers. It can dovetail generically with your competition, but ideally, it should stand out from the crowd. Where to begin? Here are some basic guidelines.

If the field’s too crowded, be unique

MSN Search, Netscape Search, AOL Search, they all stayed in the same category, so
you could play it safe and go with Stupendous Search or Super-Duper Search. This
works for a time, but as soon as the field gets too crowded, you’ll be lost in the
mush of sameness with ever diminishing name recognition. If you’re in it for the
long haul, better to break away from the crowd with a name like Google, Yahoo, or
even Dogpile (though I’m not a fan of going into the scat category just to be
unique). Even Kinkosthe founder’s nickname (he had kinky red hair in school)is
different enough to be memorable.

Avoid tongue twisters

There’s a little part in all of us that hates to be embarrassed. When we ask for a
product or talk about it with friends, we want to sound literate and not fumble over
pronunciations. So be kind to your potential customers and avoid tongue twisters,
or any name that’s unusually long or foreign sounding. If you can’t find a single-
word name, don’t go over two or three syllables.

Alliteration can help with longer names

Okay, so the president of the company likes all the longer names on your list. You
can make them more memorable and/or easier to pronounce by using alliteration.
Consider Circuit City (originally, the incredibly bland, monosyllabic, Wards). Or
Downtown Disney, Or the most famous brand in the world, Coca Cola. All four
syllables, yet they roll off the tongue with surprising ease.

Avoid abbreviations

Abbreviations lack personality and communicate very little in terms of benefit or
brand character. Sure, IBM, MCI and ABC have big recognition and identity, but they
also spent years and millions in virtually all media to promote their imageusing
images of people and situations that were warm and fuzzy. Even billionaire Bill
Gates chose Microsoft over MS (which has some undesirable connotations).

Convey an implied benefit

If you don’t have a lot of media dollars to spend on name recognition, try for a
name that conveys a benefit or describes content. Snapple started out with a name
that combined two of its original flavors: Spice N Apple. Silkthe soy-based milk
brandcombines soy and milk. Benefit-oriented names include EasyOff oven
cleaner, Miracle-Grow plant food, and Hearthwarmer (a fireplace insert).

Lost in Translation…or worse!

Most of us have heard the story of Chevrolet introducing their “Nova” in Spanish-
speaking countries. The car tanked because ‘nova’ means “doesn’t go.” Fiat found
they had to rename their “uno” in Finland, since “Uno” means garbage in Finnish.
Canadian products require labeling in both English and French, which is why on
some cookie boxes, the English phrase “without preservatives” has been
unintentionally translated into the French “sans preservatives,” which means
“without condoms.” ‘Nuff said.

Avoid fads

The shelf life of a faddish name is short and sweet. It rises to the stratosphere of
recognition then nosedives into obscurity faster than you can say, “radical,”
“tubular” or “outta sight.” Another problem with fads is they’re often limited to one
demographic or clique. In a market as broad and diverse as the U.S., it’s better to
be safe than sorry.

Protect your image

If you’re like most companies, you worked hard and spent some real money creating
the image of your company. So it only makes sense to protect your investment with
a product name that’s consistent with your existing brands and image. Rolls Royce
had to pull the name of its newest addition to the Silver Cloud line, which they
tentatively named the “Silver Mist,” since in German, “mist” means manure. So build
on what you have. A good example: Google’s entry into online shopping with
Froogle. Incidentally, if you’re wondering where “Google” came from, it’s a variation
on the math term googol, a huge number with endless zeros.

Don’t forget legal

Once you’ve settled on a few ideal prospective names, hire a good lawyer to make
sure they’re not already being used and not confusingly similar to someone else’s in
your industry.

Hopefully, this brief overview will help guide you through the subtleties of product
naming. Remember, try to be unique and benefit oriented without being confusing
or offensive. Avoid fads, abbreviations and tongue twisters. And, by all means,
protect your image.

About the Author

Alex Kecskes is a former ad agency Copy Chief who provides a full range of
copywriting services to agencies and Fortune 500 companies. He has created
effective
brand names and copy for brochures, mailers, multimedia, articles, newsletters, PR
and
web content. For samples and more information, please visit:
http://www.akcreativeworks.com

Filed by admin at 1:38 pm under Hallmarks
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What do you mean by a ‘brand’?
It’s no secret that most fine chess sets are made by artisans in India. They are nicely weighted, beautifully designed and look/feel great. Some manufacturers are better than others, and quality is an ever present issue to grapple with on an ongoing basis. But good quality can be had - and there are a number of stores, physical and online, that market excellent quality chess sets for good prices that yield a little profit for the operator. How can we make ours distinct? How can we make our version the next Jaques, that will someday be heard on a future incarnation of Antiques Roadshow, where the owner will show that warm glow of satisfaction when the expert tells them that she has a genuine ‘Baron’ as sold by the early 2000 chess retailer ChessBaron? Hmmm, yes, our sights are indeed set high.

Will the brand be genuine?
We don’t want to just call it a Baron, knowing that the same is purchasable elsewhere. We want a real brand. I want to pass my business to my son, and he to his son or daughter, so we want a business that will stand the test of time and have a product that will span that amount of time. Therefore we need to build differences in our product even whilst knowing thatthe same is available elsewhere. It’s done with computers - there really isn’t that much difference between Gateway and Dell, but both justifiably claim adherants to their brand, even fans (no pun intended). Our chess designs need to stand out. How? Easy…!

Domain Name
How likely are customers for a cranial and middle class game like chess to buy chess from a company like ChessShop.com, or CheapChess.com? Some, but not our kind of customers. Our national domains are ChessBaron (BaronDesEchecs in France), and convey, we hope, value, quality and such things. There are many domains that are places for people to buy chess quick and cheefully - which we wish well. But how does BMW react if someone says ‘I would like to buy a cheap car please…’? Well, they’ve obviously come to the wrong place. It’s the same with ChessBaron. Whether in the UK, USA, France, Canada, etc., if customers want to buy good value fine chess sets (and other chess products), they’ve come to the right place. But for Wal-Mart prices, go to Wal-Mart or Asda (who buy in bulk from China where chess manufacture is a business without soul.

Building the brand
We will offer uncompromising customer service. We will not ship defective goods or goods with blemishes. We will work with our suppliers of choice to help them improve their quality control, so that they are trained to provide the best to us. We will work on our packaging - to let everyone along the way know who this customer has chosen to buy from. We will work hard to make the experience of buying from us a pleasure. The internal packaging of the product will have the marks of ChessBaron, just like old Jaques chess sets had the aged mark of Jaques and his signature (still inforce with a manufactured aged look).

Living up to the brand
We’re in business to make a profit, but profit in the long term. To sacrifice a customers good feeling in the name of a small profit now is short term thinking - we want to think long term. As we progress our business through the years ahead, we need to remember our business purpose, our long term goals. Our mission statement must be carefully crafted to convey that goal. We will still be here in 80 years time, so let’s make sure we keep gaining customer traction, momentum by being on the customers side.

A worldwide Distinuished brand? We’re a way away from that still. But we’ll get there!

By Baron Turner of ChessBaron UK for Fine Chess Sets, Boards, Chess Pieces, Chess Computers, Chess Clocks and ChessBaron USA for Fine Chess Sets, Chess Boards, Pieces and Travel Chess. Chess Sets with beauty designed by the worlds finest chess artisans.

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